Levi’s unveils virtual music

Cerberus has devised and designed what it claims is the world’s first touch-screen virtual record store kiosk, to be rolled out in Levi’s stores throughout Europe from August.

The first kiosk was launched in the UK last week at the chain’s flagship in London’s Regent Street. It comprises a 43cm monitor with touch-sensitive buttons on the front, allowing customers to select their own compilation album,which is “burnt” on to a CD while they wait.

Thousands of tracks will be available, from hip hop to dance to indie. Tracks not yet on sale in record shops will also be on offer.

Cerberus managing director Ricky Adar says: “Levi Strauss & Co is the perfect partner as it supports the creative, independent sector of the music industry.”