NatWest roster review may mean appointment

NatWest is due to complete a review of its marketing roster by the end of June, which may lead to the appointment of a design group to oversee its brand strategy.

The client has an eight-strong marketing roster comprising design consultancies Minale Tattersfield & Partners and Smith & Milton Original, two advertising agencies, three direct marketing groups and one media buyer.

“We are looking at the capabilities of our roster groups and at our own requirements. The review will decide what changes, if any, need to be made and we will go from there,” says NatWest head of brand communications Ian Schoolar.

Schoolar says any changes to the roster will not affect the position of the The Identica Partnership, which is not on the roster. The group has overseen NatWest’s design strategy for the past three years.

Schoolar says he is likely to appoint a lead consultancy to look after NatWest’s overall brand strategy. He is considering design groups and ad agencies.

NatWest is currently piloting a new format self-service bank in Swindon, by Minale Tattersfield & Partners. It has scrapped trial interactive desks by 20/20 multimedia arm 1/2/1 (DW 17 April).

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