Funnel Creative brands Real Prospects

Funnel Creative has created the identity for Real Prospects, a survey of graduate employers which explores what 22 000 UK graduates think of their employers’ recruitment, training and career development offer.

The Manchester-based consultancy won the business in December 2008 on the strength of previous work for Graduate Prospects, which is launching the initiative.

Briefed to create an identity for Real Prospects that would stand alone from the parent organisation and be recognised within its industry, Bill Green, director at Funnel Creative, responded by creating a ‘speech bubble’ logo as a ‘p for prospects’ device . He adds, ‘It’s about giving graduates a voice to say what they think of their employers.’

The consultancy has created a brand strategy, communication materials, print and online applications and an information booklet.