Caulder Moore steps up K Shoes image

A NEW identity created by Caulder Moore is set to be rolled out across the 80-strong K Shoes chain.

The new look aims to develop a contemporary classic image for the stores, graphics, packaging and shoe branding used by K Shoes. The chain is pitched at discerning customers who are defined more by attitude than age.

Following the success of a pilot launch, the format is to be applied to ten more stores. The process will start at the Maidenhead branch in Berkshire next month.