Digest

An eye-catching new look for tomato ketchup heralds the entry of Manchester United into the grocery sector. The Reds Sauce bottle design was created by Yorkshire-based consultancy Chameleon Design. The consultancy was briefed to create a product that would stand apart, communicating the product yet retaining the football appeal. Chameleon has also designed the packaging for a new range of Manchester United pizzas. Reds Sauce is available exclusively at Tesco.

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