FOUR IV’s new concept for Elle’s lifestyle store, unveiled this week with a store at Bluewater, Kent, is set to be rolled out elsewhere in Britain and on the Continent.
The design of the Bluewater store is intended to reflect the character of Elle magazine and complement a range of products including activewear, swimwear, shoes, bags and other accessories. Four IV has also designed ancillary items including bags, price tags and packaging.
Elle plans to open two more stores in the UK and one in Europe later this year, with a total of 20-25 stores within three years.
Bluewater is scheduled to open to the public on 16 March.