Frisps relaunch for KP Foods

KP Foods will relaunch its three-strong Frisps crisp range later this month, with new pack design by Kingston-upon-Hull group Visuality Design Partnership.

Visuality subsidiary group Visuality Research worked on strategy with the client, with the parent group redesigning the packaging and introducing the character of Chef François, to give the brand more personality.

KP is also understood to be planning a relaunch of the Skips range.