Porsche Supercup goes global

LAST weekend’s Formula One Grand Prix in Australia saw the unveiling of a new identity and livery for the Porsche Supercup, one of the supporting race series for the F1 entourage.

Created by Interstate, the identity aims to position the Porsche Supercup as a global event as it moves outside Europe for the first time. It features a range of internationally-sponsored teams racing Porsche cars with tight restrictions on modifications, to ensure similar performance.

Interstate has also created dealership posters promoting the racing heritage of Porsche models such as the long-running 911.