Skidmore Turnbull Design seems to have picked up a nasty little problem. In recent correspondence to Design Week, the group has been abbreviating its name to STD – more commonly a euphemism for something wholly undesirable. Perhaps staff should get the name seen to, to avoid future embarrassment.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.