Present a strong business case to attract investment

I read with interest your story ‘Nesta reveals reluctance to invest in creative trades’ (DW 19 February).

From the investors’ view, design has limited assets and doesn’t put a financial value on what it does. Sounds like dotcom land… and we all know who got burnt then.

We need to take more risks and share the long-term rewards with clients rather than just taking a fee.

As Bruce Wood, director of Different By Design, says, to convince investors we need an approach that combines business and creative.

Julian Ingram

Chief executive officer and partner

The Brewery

Richmond TW10 6UW