Water brand calls 999 for packaging

Glasgow group 999 Design has revamped branding, packaging and labelling for Scottish mineral water brand Highland Spring.

The work, which launches this month, is the culmination of a 15-month project for the group and will be applied across the brand’s entire range including multi-packs, children’s ranges and sports bottles.

The consultancy has also created packaging for three new products, also launching this month, and is working on print applications, including internal communications and launch materials.

The group was briefed to create a more contemporary look for the brand and convey its Scottish heritage and ‘refreshing’ properties, says 999 Design managing director Keith Forbes. It has designed a new tartan for the brand, using ‘more contemporary and refreshing colours of turquoise, blue and green’, he adds.

The consultancy was appointed following a three-way pitch. Senior designer Lewis Macintyre was creative lead on the project.

The revamp is supported by a £10m marketing campaign which breaks next month. Highland Spring is third in the UK bottled water market, behind market leader Evian and Volvic.

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