Beef appointed to Royal Agricultural College online brief

Bristol-based consultancy Beef has been appointed to work with the Royal Agricultural College on a digital strategy and a website which will include a ’customisable interactive map’.

The institution, founded in 1845, initially appointed Beef to redesign the site in 2008 following a rebrand by Thomas & Cosh.

Having ’outgrown’ this site, the college talked to Beef on the strength of the former project. Using an open-source system, a new site is now being devised, offering translated text for foreign students and the chance to develop ’offshoot microsites’, says Beef creative director Ben Hostler.

The college – of which the Prince of Wales is president – has close links with Europe and the Far East, and so it will provide text in four languages on the site, and represent research and conferencing arms.

Set for a summer launch, the site will show an interactive map, featuring aerial photography, which is to form the basis of a virtual tour around a model of the campus.

A two-way dialogue will be encouraged between moderators and students, who will be invited to upload photography and college experiences, Hostler says.

In time, students will be able to develop a downloadable ’personal prospectus’ made up of the courses they are interested in, adds Hostler.

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