Rose Design devises Tube art promotions

Rose Design is collaborating with artists for Art on the Underground’s Jubilee Line programme, which is seeing art installed across the Tube network in London.

Art on the Underground, a Transport for London programme, appointed Rose in August 2009 following a credentials pitch against two other groups, according to the consultancy’s creative director Simon Elliott.

Rose’s remit includes creating ’unifying’ posters, leaflets and launch invitations for each of six ’diverse’ art installations, and advising artists on how to format and display the pieces, according to Art on the Underground curator Sally Shaw.

For Dryden Goodwin’s piece, Rose suggested that his 60 drawings of Jubilee Line staff be shown together on a giant billboard at stations, using a ’simple but powerful grid system’, says Elliott. Rose also created a DVD menu for Goodwin’s project.

The consultancy is now working on John Gerrard’s video piece at Canary Wharf, which shows an image-mapped character painting a Kansas barn with an oil pastel. ’Canary Wharf is a vast public space so we need to get commuters engaging with the work,’ says Elliott. Wayfinding could include pastel lines and shapes on flooring.

Elliott is considering a book as the ideal medium for Daria Martin’s piece on daydreaming, while Matt Stokes’ performance piece for Stratford could be filmed.

The Jubilee Line’s history and the installations will be the subject of an exhibition at City Hall from 10 May to 11 June, also by Rose.

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