We will miss Sam Sampson, who was a perfect mentor…

The late Sam Sampson (pictured) started advising Salter Baxter after retiring from WPP Group and brought immense experience, wisdom and charm. He helped Nigel Salter and myself, as the founding directors, build a far stronger and more focused business that believed in itself and played to its strengths.

He also provided experience and support to our management team and touched the entire company with his relaxed approach and personal connection. We got the best bits from Sam as without the pressure of a group structure, he made his insight count and was rewarded by our ability to make things happen.

And as others have mentioned, his love of photography, technology, wine and sailing were as important to his management style as spreadsheets and KPIs. It is this unique mix that made him the perfect guide and mentor, and he will be hugely missed by everyone at Salter Baxter.

Penny Baxter and Nigel Salter, Founding directors, Salter Baxter, London W8

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