In tribute to Sam Sampson, I first met Sam while I was involved with new business at JWT. He really wanted to find out if we could help Sampson Tyrell (as a new member of the WPP group) by having him help our clients.
To this end he broke new ground by making a presentation to the JWT London Board. I think he loved the opportunity of holding the attention of all those ’suits’. In return, he gave me an introduction to Apple Macs and the first of many memorable lunches with Antonio Carluccio.
Anthony Rau, by email