Longbridge recruits To The Point

Recruitment and e-business company Longbridge International has introduced a new corporate identity created by London design group To The Point.

Longbridge was founded in 1989 as a legal recruitment company, and has since expanded to achieve an annual turnover of more than £7.4m. It achieved an AIM flotation in 1997, and is seeking a listing on the London Stock Exchange by 2003.

The first use of the new image, Longbridge’s latest annual report, was also designed by To The Point and published this week. Consultancy managing director Simon Hutton says, “Longbridge was looking for a modern and professional development of its image. The concept was based on key themes of its business – new horizons, bridging gaps and dotcom activity.”

The consultancy has examined all aspects of the identity and is currently developing an exhibition system, corporate advertising and support literature.