Italian furniture-maker Moroso is setting up its first UK base, initially with a contract showroom shared with Modular Lighting at London’s Centrepoint building.
Signature pieces from the company’s collection are expected to be unveiled in mid-May, and will coincide with a radical redesign of Modular’s showroom by Richard Hywel Evans Architecture and Design.
Moroso’s UK sales director has been named as Steen Olsen, who said a partnership operation ‘makes sense now’ as the company finds its feet in the UK, but he also expects the company to launch its own showroom in the coming years.
‘We will see how things develop,’ Olsen says. ‘It’s ideal to buy into the facilities at Modular, but it’s a natural step for us to have a pure Moroso showroom in the future.’
The holding company of Modular, Atrium, also owns a share in Moroso and the two companies have joined forces as Moroso establishes itself in the UK. The move into Britain follows a recent expansion into the United States. The UK is one of Moroso’s biggest export markets, with retail outlets in Selfridges and furniture retailer Twentytwentyone.
Moroso does not run its own retail outlets, even in Italy, but works closely with retailers to ensure the right environment for its products.