Mobile telecoms network One2One is getting close to completing its brand repositioning project, Brand Vision Two, which will culminate in a set of new brand guidelines.
Identica, One2One’s lead consultancy, is masterminding the initiative, alongside the creative services team at One2One, headed by Steve Ashby.
One2One started a review of its brand positioning earlier this year (DW 11 June).
Colin Morley, One2One general marketing manager, brand development department, says there was no pitch for Brand Vision Two, for which the existing logo is being retained.
“Brand Vision Two is about the look and feel of the brand – giving us a tool kit of new brand properties that we can use in all our marketing communications,” he says.
The rebranding is being rolled out to all One2One design consultancies and marketing agencies, he adds.
This week the mobile network is due to launch a joint venture, Virgin Mobile. The brand is designed by Start Design, which is understood to be doing branding and packaging for the launch (DW 18 June).