Glasgow design group Pointsize Associates has created the identity and marketing materials for a new photographic discount service, targeting pregnant women and new parents, called First Memories.
Klick Photopoint, the UK’s largest standalone high street photo chain, is planning to launch the initiative in January.
All of its 450 outlets will offer discounts, plus a 36-page guide to taking photos of children.
Klick Photopoint brand manager Adrian Searle says photos are “emotionally very important” to customers during their children’s early years.
“We commissioned Pointsize to create a programme that offered genuine value to parents wishing to get the best out of their cameras,” adds Searle.