Pub group Smith & Jones Victuallers & Vitners has opened its fourteenth outlet, The Prospect on London’s Fulham Road, with interiors and frontage designed by Caulder Moore. Unlike previous branches developed by the consultancy, converted from existing pubs, The Prospect was formerly a Mexican theme bar. The building has been given a simple, modern interior with a blue and cream colour scheme and stainless steel bar top.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.
His installation for London Design Festival draws on a number of inspirations, from clubbing in the 1990s to fake Crimean villages.