Sawbridgeworth-based consultancy Folk has unveiled the identity for mobile Internet specialist Bango, following its appointment to look at the brand and marketing strategy this summer. The rebranded identity launches this month. It features a colour spectrum palette which Folk describes as ’24 hour’ to reflect the idea that people can download Bango mobile content at any time of the day.
The concept is due to roll out across the website, which changes colour according to the hour. It will also feature on all brochures, exhibition stands, newsletters and business cards.
According to Folk, the key challenge was to create a brand identity that would successfully appeal to the consumer and Bango’s business customers, content providers and partners, such as Vodafone and Carphone Warehouse.