11 October 2001

Digest

Roundhouse has created an identity, brand strategy and corporate literature for Knowledge Campus, a centre for new product development that is part of Gateshead’s £250m Baltic Business Park development.

Exhibitions

MetaMetier; Make Me Too; Limited Editions; Silver Lives!; Annual Show 2001

Mr Mash serves up a tasty look

Sieberthead has redesigned the packaging for instant mashed potato product Mr Mash, to reposition it as a ‘premium’ product and broaden its appeal. The revamped packaging, which hits the shelves in about two weeks, is designed to improve the visual appeal of Mr Mash on-shelf and introduce it to a new generation of instant mashed […]

Study day

A study day looking at the developments in 1950s domestic architecture takes place on 13 October at 1950s Home Style. The session starts at 10.30am and continues until 4pm. Contact: Lesley Hoskins on l.hoskins@mdx.ac.uk or call 020 8411 5244 for tickets and further information. Venue: The Museum of Domestic Design & Architecture, Cat Hill, Barnet, […]

New CSD director needs to break conspiracy of silence

Design, like every other industry sector, is in a period of great change. Established names in digital design – notably Deepend – are suddenly off the map and other, more traditional design groups are suffering, not least through the sudden downturn in airline activity and with it, an anticipated decline in international tourism. But there […]

Sainsbury’s move hits roster groups

Two groups on the Sainsbury’s packaging roster, Davies Hall and Two by Two, are reviewing the future of their businesses following a downgrading of their positions. Davies Hall partner Steve Davies confirms there will be staff changes at the group, but denies it is on the brink of receivership. Two by Two director Ashwin Shaw […]

Digest

Furniture designer Peter Christian is launching his Rap chairs this week at the Tokyo Designers Block show.

Eigg lays off all staff as debtors crack the group

Interiors and architecture consultancy Eigg has gone into voluntary liquidation with the loss of five jobs after the non-payment of bills by two clients. Co-founder Daniel Lister, who had a 20 per cent holding in the company, is considering his options, one of which is starting up an interiors consultancy. He is in discussions with […]

Call for entries

Refocus Now is calling for entries to its exhibition and competition, About Vision, for use of progressive new media including 3D imaging, sculpture, digital fine arts and multimedia. The cost of entry is £10 per entry. The closing date is 20 December. Contact: entries@refocus-now. co.uk for application forms and more information.

Branding net

Helena Corvin-Swahn says the key to successfully marketing an fmcg brand on-line lies in the complete understanding of the brand’s value, target market and loyalty to the brand

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