11 October 2001


Roundhouse has created an identity, brand strategy and corporate literature for Knowledge Campus, a centre for new product development that is part of Gateshead’s £250m Baltic Business Park development.


MetaMetier; Make Me Too; Limited Editions; Silver Lives!; Annual Show 2001

Mr Mash serves up a tasty look

Sieberthead has redesigned the packaging for instant mashed potato product Mr Mash, to reposition it as a ‘premium’ product and broaden its appeal. The revamped packaging, which hits the shelves

Study day

A study day looking at the developments in 1950s domestic architecture takes place on 13 October at 1950s Home Style. The session starts at 10.30am and continues until 4pm. Contact:

Sainsbury’s move hits roster groups

Two groups on the Sainsbury’s packaging roster, Davies Hall and Two by Two, are reviewing the future of their businesses following a downgrading of their positions. Davies Hall partner Steve


Furniture designer Peter Christian is launching his Rap chairs this week at the Tokyo Designers Block show.

Call for entries

Refocus Now is calling for entries to its exhibition and competition, About Vision, for use of progressive new media including 3D imaging, sculpture, digital fine arts and multimedia. The cost

Branding net

Helena Corvin-Swahn says the key to successfully marketing an fmcg brand on-line lies in the complete understanding of the brand’s value, target market and loyalty to the brand

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