Grade Design has completed first stage visuals for its identity work for building material specialist James & Taylor, following the group’s appointment last Friday.
The £50 000 project includes revamping James & Taylor’s identity and creating a range of product literature, livery and signage.
The work is scheduled to go live in the New Year, says Grade creative director Peter Dawson. James & Taylor is seeking to strengthen its brand presence on its licensed products, which is second to the licensor’s name.
Grade is evolving the logo and creating a brand manual to enable it to be used consistently, says Dawson. The identity will be applied to product literature and technical documents, consisting initially of four A4, 24-page brochures with accompanying technical folders containing around 50 case studies.
The consultancy won the work on referral, based on the ‘strength of previous work in the building industry’, says Dawson.