Own up to submitting free designs with credentials

What? No letters about free pitching last week? Lest you thought the subject was exhausted, we have detected a new trend: the rise of the voluntary free pitch.

This is where you enter a price-and-credentials-only pitch, lose it, ask the client for feedback and discover that one of the other consultancies won because it ‘submitted designs’. Anybody own up to that?

Will Peskett

Managing director

Summerhouse Communications

will.peskett@summcomm.co.uk

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