Provokateur wake-up call for Otesha Project

Ethical communications group Provokateur has created a brand identity and communications materials for the UK launch of Canadian environmental charity the Otesha Project.

The branding is designed to encourage young people to get involved with world issues. Provokateur, which has also created branding and campaigning work for organisations including human rights charity Liberty, ActionAid, Greenpeace and Oxfam, sought to ‘create a brand that would bridge the cultural differences between the organisation’s young Canadian founders and its new British target audience’, says Joshua Blackburn, creative director of Provokateur.

‘Instead of a logo, there’s a palette of 12 objects, including a clock [pictured], used across its communications, each emblazoned with the words “the Otesha Project”,’ he says.