11 September 1997

Brand shortlist for Sainsbury’s

Sainsbury’s confirms it has established a shortlist of design groups to look at revamping its branding in the face of aggressive competition from its rivals. Details of the pitch are under wraps, but according to a Sainsbury’s spokeswoman: “As part of our rejuvenation programme we are looking at all aspects of our brand and have […]


John Darbyshire, founder of newly launched JD Communications, is obviously no shrinking violet. Rather than a boring picture of himself on the fire escape of his office, as is the norm for such occasions, the announcement of the company launch is accompanied by a double-sided model agency photograph of Darbyshire, a former Australian Division One […]

Clean-up for Tidy Britain

The Tidy Britain Group runs environmental campaigns to help clean up the country. – In the past the marque for each campaign has been designed by different consultancies, leading to ‘a mishmash’ of images, says Tucker Clarke-Williams creative director Phi

Roche pledges to act on Business Links criticism

Small FIRMS minister Barbara Roche has pledged to address any inconsistency among Business Links branches, after renewed criticism from the design industry. Her vision statement on the scheme launches next month. Kee Scott Associates is the latest design consultancy to attack the scheme for not having a coherent policy. Meanwhile, CSD president Adrianne LeMan says […]

No identity yet for Barclays

Barclays Bank has not yet committed itself to the development of a new corporate identity, but is reviewing a number of elements of its branding, says a spokeswoman for the bank. She confirms the bank’s appointment of Newell and Sorrell to one major branding project. The consultancy “will be looking at a number of design […]


The Attik has redesigned packaging for Bisto Foods’ Saxa Table Salt and packaged two new variants. – – Umbrella Design created Lee Cooper’s exhibition stand for the 40 Degrees show at London’s Earls Court.

Fanta rebrand rumoured

A Coca-Cola spokeswoman cannot comment on rumours that Fanta is being relaunched worldwide with new packaging. – ‘We are not ready to make any announcements,’ she says.

Staff leave as DIA restructures

THE recent restructuring at DIA is believed to have played a part in a number of resignations among senior staff. Board director Martin Kelly and senior designer Andrew Spencer have handed in their notices in the past fortnight, while two other senior staff have left over the past two months. Two more departures are expected […]

Highly effective

As clients catch on to the possibilities lighting can offer, special effects are coming into their own. Nicky Churchill looks at three examples

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