CDG forges logo for ironmonger

The UK’s leading architectural ironmonger for commercial and public buildings has a new identity by Conran Design Group. – Allgood’s communication had become confused after the company introduced a new product range Modric and acquired the distribution of

The UK’s leading architectural ironmonger for commercial and public buildings has a new identity by Conran Design Group.

Allgood’s communication had become confused after the company introduced a new product range Modric and acquired the distribution of German line FSB and d-line from Denmark.

CDG carried out a strategic review of the ironmonger’s brands and service and created a “deceptively simple device” using the shorthand icon @, says a CDG spokesman.

“It’s very, very cool and restrained” to appeal to the architectural and design market, according to CDG creative director Michael Thierens, who joined CDG team on 1 May having run his own business since leaving CD Partnership.

“We had to create something sympathetic to d-line and FSB,” Thierens adds.

The symbol acts as a trademark for all of Allgood’s hardware. It is being implemented throughout Allgood’s offices in London, Birmingham, Manchester, Glasgow and Belfast and at Hong Kong’s new airport.

The consultancy is now working on new literature.

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