Häagen Dazs starts secret store review >

Haagen Dazs Cafes is conducting a top secret review to develop new store designs for its 40-plus UK outlets after 2000. It is believed a design group has yet to be appointed to the job.

A spokeswoman for the ice-cream parlour operator, part of the giant Grand Metropolitan food group, describes the review as a “highly confidential project”. She says the company has taken “a first trawl through a number of design consultancies”, but is not yet at shortlist stage. She would not reveal the identity of the consultancies approached so far.

The chain has a flagship store in London’s Leicester Square, with branches in large cities such as Manchester and Oxford and in cinema complexes.

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