Third time popular?

Poor old Newell and Sorrell. Despite all its hard work to win plum jobs, the consultancy just can’t seem to get any positive press. First, it was under the cosh over its big budget work for British Airways, just as BA was firing staff.

And now the consultancy’s new identity for department store Selfridges is dodging snipers too, with one respected tome describing the new logo as resembling nothing more than a typing error. And the famously London-centric national media doesn’t appear to be impressed that images of the famous Oxford Street store have been dropped because they aren’t relevant to shoppers in, gasp, Manchester…

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