Kemistry has created branding, presentation graphics, idents and promotional graphics for Estonian TV channel Kanal 2. The group was charged with redefining the channel’s brand as a ‘contemporary and fresh experience’, says Kemistry creative director Graham McCallum. The existing logo and colour palette has been retained but updated. ‘Bold design and use of simple colour gives a distinctive character that stands out against both terrestrial and direct-to-home rivals,’ explains McCallum. The work goes live from this month.Jam Design has revamped Chelsea Football Club’s players bar, which opened last week. Sponsored by Audi, the bar replaces an existing space – ‘the worst student union bar ever’, says Jam founder Jamie Anley. The bar features a dark wood floor and ‘sandy’ colourways. Furniture draws on the group’s Audi-inspired pieces including a roll-bar bench, Audi TT petrol cap lights, seat-belt bar stools (pictured) and jacket pegs from gear stick knobs. Jam has also introduced the Audi four-ring brand identity to one wall, made from Umbro football boot studs. In collaboration with specialist Linbeck & Rausch, the consultancy has created ‘slow, orchestrated’ lighting fixtures and down-lighting.
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