London Underground is marking the centenary of its iconic Tube logo by inviting 100 artists, including Yinka Shonibare and Jeremy Deller, to produce an artwork inspired by the roundel for a public exhibition that will run from 9-30 October at Rochelle School, Arnold Circus, London E1
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.