Priestman Goode takes product design approach to exhibition

Priestman Goode is making its first concerted foray into exhibition design since 2003, having designed a stand for a host of Danish brands at the Sleep Event conference to be held in London in November.

The experimental stand will emulate the different spaces of a hotel, and feature audiovisual equipment from Bang & Olufsen, furniture manufacturer Fritz Hansen’s famous Egg and Swan chairs, and new fabrics from textile company Kvadrat.

Priestman Goode founding director Paul Priestman says the stand follows a modular concept that ‘creates the atmosphere of a hotel, without actually designing one’.

Exhibition design marks a departure for the consultancy.

‘Being product designers, we approached [the brief] in a slightly different way,’ says Priestman.

‘The beauty of our design is that it is produced in a factory, slotted together on site, and can be taken apart to be used somewhere else.’

Priestman Goode was invited to design the stand earlier this year, following its work with Norwegian Cruise Lines, and Yotel and Motel Fix hotels.

The group has already received interest from the hotel sector, and Priestman  hopes this latest project will push it further in that direction.

The Sleep Event takes place at London’s Business Design Centre, Upper Street, London N1, from 4-5 November.