Tapping into the craze for design for design’s sake

I read with interest your article ‘Straight from the tap’ (News Analysis, DW 3 July), but, really, whatever next?

Inspired by this current trend of design for design’s sake, Rare Breed will soon be marketing smoke, for self-indulgent designers to blow up their own arses.

Alan Duncan, Rare Breed Creative, London EC2

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