Introducing the AI logo maker hoping to become the “world’s most experienced designer”

Logojoy is a new website which allows businesses to design their own logos using an algorithm.


A new website has been launched which uses an algorithm to “design” logos instead of human designers.

Logojoy is targeting the 80% of new businesses which “just want a simple, good looking logo”, according to the company.

The algorithm works by requiring customers to select existing logos as their “inspiration”, while the site then generates an entirely new logo based on their tastes, at prices ranging from $20-$65 (£16-£51).

“World’s most experienced designer”

By making use of Artificial Intelligence, the Toronto-based site says it is looking to become the “world’s most experienced designer”, as it learns what customers like over time.

“Logojoy has about a thousand design rules built into its algorithm – for example ‘Thin fonts need to be a darker color, or else they will be too hard to read’,” says CEO and founder, Dawson Whitfield.

“Because Logojoy can touch millions of logos, it can use AI to identify trends and learn more than any individual designer ever could. Logojoy will actually get more creative as more people use it.” says Whitfield.

AI vs human designers

The service has already been tried out by several designers, such as James Greenfield, founder and creative director of Koto.

Writing in Creative Review, Greenfield makes the point that no matter how advanced the AI used in Logojoy becomes, it still won’t be clever enough to “help you unlock the potential in your brand, connect it with your potential customers and fans or deliver stand out work”.

Over the last couple of years debate has raged over whether robots could perform creative jobs better than humans. Here’s what designers said when we asked them if their jobs were safe.

Hide Comments (7)Show Comments (7)
  • Paul Bailey December 15, 2016 at 11:16 am

    If a logo was simply a case of selecting a typeface and creating a mark this might have some degree of success.

    As a logo is a symbol which reflects a brand – a symbol as in representing something abstract (ie the brand) – then this has little chance of success.

    The important part of the work – the relating the abstract concept (the brand meaning) to the physical form (in this case the logo) – is still being done by a person.

  • James December 19, 2016 at 10:00 am

    The future seems rather bleak If were resorting to an algorithm to ‘design’ a logo. It’s interesting to see another attempt at creating a platform that can do my job (Thanks by the way). Luckily for me an Ai cannot capture the true essence of a business – the tiny intricacies that make a brand original – A story that the owner relays to you in a brief conversation or investigating into their past – a brilliant observation that they may have missed that draws a smile.

    Im very aware that this website is for those that do not wish for this service and merely want a ‘logo’ that looks nice but lets not strip away the opportunity for them to create something truly unique, something that can/could elevate them beyond all their competitors. Bloody shame If you ask me…

    • Sam December 22, 2016 at 10:13 am

      Well said… couldn’t agree more!

    • Marc Posch June 9, 2017 at 1:21 pm

      Thank you for your assessment. This AI thing is just another poor attempt to shortcut the logo design/branding process, pretty much like Fiverr. And its very likely that the results cannot be trademarked… the dirty secret behind clipart/font combos sold as logos

  • Ash December 19, 2016 at 1:49 pm

    The minute I read ‘Thin fonts’ I knew this program wasn’t made by designers. If an AI is creating your logo then there’s no idea behind it, it’s just a random design made using ‘logic’ because you’ve shown the program what you like. Every single example I see here is stylised & meaningless.

  • Steve McCarthy November 12, 2017 at 5:45 pm

    Obviously it won’t do what a designer can do for a brand, but couple this $20 logo with a $100 worth of web and stationery templates (all designed by designers) and you’ve got a brand that will satisfy a huge majority of businesses looking for a logo (new, small businesses that aren’t established yet). We can sit here and cry “it’s not as good!” as much as we want, but the clients will only cry back “it’s good enough for me!” Most people aren’t design critics, most people don’t care.

  • K. January 8, 2018 at 4:23 pm

    “the world’s most experienced designer learns what customers like over time…” So I just taught it my company is called Assh0le, with the strapline ‘Logo Idiots Unite’, picked 5 random and unrelated icons and chose a colour pallet that would make anyone vomit. Good luck!

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