New 500px identity turns company name into a fingerprint and lens

Focus Lab has updated the previous identity, which was picked for “no real reason”. The new identity tries to reflect values of “quality, approachability, authenticity and community”.


Photo sharing community and marketplace 500px has rebranded six years after its inception with an adaptable logo which it says better defines “personal expression.”

There are two incarnations of the logo – a new logotype and a mark which shows an abstracted fingerprint and a camera lens.

Previous identity

The previous identity, which used an infinity symbol in the place of “00” was picked for “no real reason” according to 500px.

The new logotype communicates the company’s name more clearly according to 500px, which says having a mark in addition will give greater flexibility over different platforms.

New logotype
New logotype

Focus Lab has led the rebrand following in response to a brief based around expressing “quality, approachability, authenticity and community”.

Focus Lab designer Chase Turberville says he sought to capture these attributes within the mark, by showing the company name as well as “focusing on a subject”. He adds that the circles also represent community.

New mark
New mark

500PX says: “Both the logotype and mark convey the attributes of quality, authenticity, and personal expression that define the 500px community, with the photographer at the centre of everything we do.” The PX is defined as shorthand for Personal Expression.

The rebrand follows user experience and interface updates as well as an upgrade to its app platform.

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  • D Conran October 16, 2015 at 11:42 am

    Isn’t that technically three variation? And given the simplicity of them is there a requirement for all these variants? Will be interesting to see how this is rolled out.

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