Associate Design has created the name, identity, graphics and website for coffee bar Re:fuel, which opens in Croydon on 14 April. If successful, it will be rolled out across London in the next three years.
The design is the “rebellious” cousin of Fortnum’s handmade English chocolate line and even saw the consultancy work on the shape of the chocolate.
The previous branding for The B Team — which aims to make businesses more sustainable — was “dry” and “authoritative”.
Developed and launched by Heimat Berlin, the typeset uses original graffiti scrawled on the Wall during its 28-year history.
The publication – based in Washington, D.C.,US – has unveiled updates across its print and iOS offerings.