It’s no secret The Magic Roundabout was inspired by a hallucinogenic experience, but what mind-expanding drugs led to the creation of Magic Bunny? The designer toothpick dispenser was created by Stefano Giovannoni for Alessi, but is more likely to appeal to adults. Picture the scene – you’re hosting a dinner party and at the end of the meal you pass around the cigars, then the Brandy and then… the Magic Bunny. Followed, no doubt, by the magic mushrooms. Or did they come first?
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.