When Alliance & Leicester opened its new chain of retail outlets aimed at home improvers, designed by BDG McColl, it invited the great frock-coat-clad home improver himself, the BBC’s Home Front co-host Laurence Llewelyn-Bowen, to cut the ribbon. Trying to contain their awe at coming face-to-face with the ‘interiors guru’ himself are, from left to right, BDG’s Sue Weldon, Jonathan Barker, Nicky Young, Simon Tyas, James White and Louise Branch.
With both undergoing considerable image changes and integrating new digital tools over the past few years, Design Week explores the mission of bringing heritage organisations into the present day for
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.