M&S to launch Per Una range

In its latest attempt to woo back customers, beleaguered retailer Marks & Spencer has unveiled the name and graphic identity for its George Davies-designed women’s clothing range, Per Una (meaning “for one woman”).

Designed in-house and overseen by Davies, the Per Una brand will be targeted at women aged 25-35. The Per Una collection itself, launches on 28 September and is being rolled-out across 100 specially re-fitted UK M&S stores.