Mytton Williams has designed the annual report for the Royal Academy of Dance, which is released this week. Consultancy director Bob Mytton says the group was appointed to the project in February, with the aim of helping the charitable organisation rather than for the fees. Luke Rottner, chief executive of the academy, says Mytton Williams was given a loose rein to create something more colourful and innovative. Photographer Merlin Hendy was commissioned to produce images that created a sense of movement. He accomplished this by taking photos of a variety of different dancers in front of a wide range of bold-coloured, contrasting backgrounds.
The West Midlands city has been awarded £3 million, and will host a year-long series of events that will encompass art, design, theatre and more.
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The blue-based purple has been selected for its “provocative” and “thoughtful” shade, which nods to current trends in areas like spirituality and space exploration.
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