Smoothe spells growth by ‘expediential’ means

The Government is always banging on about kids not getting the hang of the three ‘R’s – reading, riting and rabies (or somefink like that). But when adults can’t spell, it’s time for a call to ‘arms’ – that’s ‘a right massive spellcheck’ to you and me. This comes as we receive news of a digital media design company’s ‘expediential growth’, that is ‘growth through convenient and practical although possibly improper or immoral means’, according to the New Oxford Dictionary of English. Now we don’t know what the consultancy has been up to, but we suspect they mean exponential growth, that is, rapid growth in proportion to the growing size. And the name of the group? Smoothe. Or is that another typo?

Start the discussionStart the discussion
  • Post a comment

Latest articles