CADA Design Group has been appointed to brand a new Italian coffee house chain, called CaffÃ¨ Italia, being launched by Ponti. The consultancy will be creating the corporate identity and interiors for the venture.
The first CaffÃ¨ Italia opens in Reading’s Oracle Shopping Centre in mid-September. It will be followed by a further 12-16 outlets throughout the South East within three to four years.
CADA group director David Callcott says: “The cafÃ© and coffee outlet sector is seeing significant growth. It is important to create an offer which is distinctly different from high street rivals.
“We also need to ensure that the corporate brand design works with the interiors and graphics. Our aim is to convey simple and clear messages about what makes CaffÃ¨ Italia stand out from the crowd,” he adds.