Bluegreen Design Consultants has created a logo for Sheldons Brasserie, situated in the Glen Eagle Hotel in Harpenden, Hertfordshire. The brand may be rolled out to other sites in the Andrew Weir Hotels group.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.