Leeds consultancy Elmwood has branded, written and designed England’s bid document for the 2006 World Cup. Unveiled at FIFA headquarters in Zurich on Monday, the 500-page document, in English, French and Spanish details the English football scene in the approach to the millennium. Director of the 2006 campaign Alex McGivan says: ‘The bid document is a vital element of the campaign. It reflects our ability to stage a World Cup and must therefore be of the highest quality.’ Elmwood project director Simon Preece adds: ‘We are passionate about design, but equally passionate about football. As fans ourselves we are dedicated to bringing football home to England.’ A decision by FIFA is expected next July.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.