Elmwood designs England’s 2006 World Cup bid

Leeds consultancy Elmwood has branded, written and designed England’s bid document for the 2006 World Cup. Unveiled at FIFA headquarters in Zurich on Monday, the 500-page document, in English, French and Spanish details the English football scene in the approach to the millennium. Director of the 2006 campaign Alex McGivan says: ‘The bid document is a vital element of the campaign. It reflects our ability to stage a World Cup and must therefore be of the highest quality.’ Elmwood project director Simon Preece adds: ‘We are passionate about design, but equally passionate about football. As fans ourselves we are dedicated to bringing football home to England.’ A decision by FIFA is expected next July.