Kangol is launching a range of perfumes designed by Lippa Pearce Design. Created by Parisian perfumier Michel Giraud from perfume group Quest, the fragrances will be sold exclusively through Boots the Chemists. The range, of four scents for women and four for men, led the design group to differentiate each silver metal bottle with a band of colour. ‘Using the existing Kangol kangaroo logo we sought to complement the fragrance by communicating a coolness and simplicity in the design,’ says a Lippa Pearce spokeswoman.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.