Lorenzo Apicella
Joined Pentagram: October 1998
Studied: Nottingham University, Canterbury College of Art and the Royal College of Art
Previous work: Skidmore Owings & Merrill, Houston, Texas, Imagination, Apicella Associates
Specialisms: Architecture, interiors, mobile structures and exhibitions. Visiting lecturer at Oxford Brookes University
Key objectives at Pentagram: ‘With Theo’s departure [Theo Crosby] the architectural side of things has taken a back seat. My ambition is to bring that on board as much as it was previously. That’s not to say that I want to build a big architectural team, but architecture is the core of the interiors and exhibition disciplines. I will carry on making buildings and also work on a scale of exhibition work that can be very rewarding.’
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