Springetts has designed the packaging and brand identity for a new range of cooking sauces from Malaysian manufacturer Merry-chef. The eight-strong Tan Ping range will be sold in the UK and Australia. The sauces are made from fresh Malaysian ingredients, and have no artificial additives. ‘Our point of difference is the absolute authenticity of our products,’ says Merrychef UK managing director John Poulter. The packs show photographs of fresh ingredients, rather than the finished meal shots more typical of sauce packaging, reinforcing this point. The range has just been launched in Australia and will be available in UK stores next month.
As part of our coverage of 2022’s graduate season, we’re speaking with a selection of graduates from around the UK about their work, practice and future plans.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.