Electronics manufacturer Samsung has appointed Jack Morton Worldwide (UK) to create a product launch promotional event in October. As part of a ‘global roadshow’ the events design consultancy will produce a corporate presentation for the western media, to be held at the British Museum in London.
Samsung will present the latest developments in its mobile, home and office product portfolios and its UK office will create a ‘hands-on’ exhibition of the products.
‘We are looking at innovative ways of presenting the products on stage,’ says Jack Morton director Jeremy Garbett.
Jack Morton won the contract after a pitch in June with an undisclosed number of consultancies, thought to include incumbent group George P Johnson Company.