Edrington Group-owned The Macallan has relaunched its entire whisky portfolio, with packaging, bottle and label designs by Design Bridge. The bottles take their cues from 19th century designs, and labelling boasts a classically drawn illustration. ‘Our inspiration came from The Macallan’s luxury positioning and its sensuous spirit,’ says Design Bridge group creative director Graham Shearsby. The London group also created all point-of-sale materials, giftware and merchandising. The range rolls out in early September.
The design studio has created an abstract logo of a bridge reflected on water to represent the charity, which looks to protect and maintain England and Wales’ waterways.
A show at the Lettering Arts Centre in Suffolk will delve into the art of alphabets, tracing the history of communication design from ancient symbols to the sophisticated systems we
This year’s week-long celebration of design will see installations by Kellenberger-White, Studio Frith and Waugh Thistleton Architects, plus a refined, “playful” visual identity by Pentagram’s Domenic Lippa.
Weird World Cup is a project that sees 20 illustrators create humorous artworks, which will be sold online to raise money for education charity Football Beyond Borders.