Edrington Group-owned The Macallan has relaunched its entire whisky portfolio, with packaging, bottle and label designs by Design Bridge. The bottles take their cues from 19th century designs, and labelling boasts a classically drawn illustration. ‘Our inspiration came from The Macallan’s luxury positioning and its sensuous spirit,’ says Design Bridge group creative director Graham Shearsby. The London group also created all point-of-sale materials, giftware and merchandising. The range rolls out in early September.
“Individuality” and “playful” patterns and colours were key to the project, which includes designs for Graphcore’s intelligence processing units
With over 1000 images spanning 90 years, including “never been seen” and unfinished works, the Taschen book aims to be the “definitive” publication on the history of the famous mouse.
The Taking Care of You campaign is aimed at those working in emergency departments and looks to change the hospital working culture of achievement and performance coming before self-care.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.