Thistle site targets on-line trade

Hotel group Thistle has launched its revamped Thistlehotels.com website in a bid to bolster its on-line booking business.

Created by incumbent consultancy Arnold Interactive, the site features reservation facilities, virtual tours of its various hotels, plus booking interfaces for travel agents.

Thistle e-marketing manager Marie Doherty says the best elements of the earlier site were built into the design. ‘There is plenty of information on the new site, but it doesn’t clutter the main pages. We wanted to keep them clean and very fast to use,’ she explains.